Ben Cross
General Projects

Prior to joining General Projects in 2020, Ben worked at HUB Group in their London development team. At HUB he led a number of major regeneration schemes managing over 1,650 homes and 150,000 sq. ft of commercial space. A fully qualified architect, he has over 10 years’ experience as both client and consultant on projects with British Land, Stanhope, BSkyB and the V&A.

Amy Frearson
Journalist

Amy is a London-based journalist and editor specialising in architecture and design. She is editor-at-large for Dezeen and a regular contributor to magazines including Elle Decoration and Grand Designs. She is also co-author of All Together Now: the co-living and co-working revolution, published by RIBA Books. Before moving into journalism, Amy worked in architectural practice for five years.

Linda Donato
Architect, AHMM

Linda is an Italian architect, based in London since 2011. She joined AHMM in 2012 after working for award-winning architectural practices in London and Amsterdam and was made an Associate in 2021. She is currently project architect for 242 Marylebone Road. Her professional experience ranges from the residential to the office and retail sector.

Francesca Brady
CEO, AirRated

Francesca is CEO and Co-Founder of AirRated, the global benchmark for indoor air quality. She is dedicated to promoting and educating audiences from the property industry about the importance, benefits and management of good indoor air quality. In 2021 she was honoured on the prestigious Forbes 30 under 30 list in Manufacturing and Industry.

Jacob Sandelson
Principal, General Projects

Prior to joining General Projects in 2017, Jacob worked for Westbourne Capital where he was involved in the acquisition of residential land and Galliard Homes where he originated and led the structuring of a JV partnership with Westminster City Council in delivering out-of-borough affordable housing.

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speakers
21 Jun
|
17:30-20:30
242 Marylebone Road, NW1 6JQ
Architect Pitch with General Projects

Office S&M has been chosen by General Projects to work on the future fit-out of 242 Marylebone Road.

The architect was one of seven practices to pitch their ideas for the former Woolworths headquarters, undergoing major refurbishment by AHMM and General Projects.

In response to the brief’s emphasis on wellbeing and user experience, the architects proposed a range of ideas from an arboretum, a forest, an edible garden on the roof and a vodka dispenser. All seven agreed that the ‘office as we know it, is dead’.

Hugh McEwen said: ” We’re delighted to have won the Archiboo Pitch to redefine the next generation of workplace design, with a proposal in collaboration with Ekkist and SLAB that has occupants’ wellbeing at its heart. Partnering is key to how we work, and we’re looking forward to progressing the conversation with General Projects and AHMM.”

Ben Cross, development associate at General Projects, said: ‘We’re thrilled to discover a young, creative, and like-minded practice to collaborate with on 242 Marylebone Road, one of our most significant and exciting projects.

‘Our ambition is to create one of the healthiest, most sustainable, and most user-centric workplaces in London, if not the world. We believe that the key to doing so is through imaginative and bold design.

‘That ethos of originality was abundantly clear in Office S&M’s pitch and their approach to put user experience at the heart of their design absolutely resonates with ours. We are beyond excited to collaborate with such a talented practice and can’t wait to see their ideas come to life.’

The architects pitching were: CAN; Common Ground Architecture; Editional Studio; NOOMA Studio; Office S&M; Pup  and Studio Dera.

A special commendation was awarded to NOOMA Studio.

The panel was: Ben Cross, General Projects; Amy Frearson, journalist and editor;  Linda Donato, Architect, AHMM; Francesca Brady, CEO, AirRated and Jacob Sandelson, Principal, General Projects.

The pitch took place on June 21st in front of a live audience at 242 Marylebone Road, London.

To watch the other pitches please click the links below

CAN

Common Ground Architecture

Editional Studio

NOOMA Studio

Pup

Studio Dera.

To find out about future pitches please sign up to receive our newsletter!

BOOK NOW
‘the office as we know it, is dead’
Ben Cross
General Projects

Prior to joining General Projects in 2020, Ben worked at HUB Group in their London development team. At HUB he led a number of major regeneration schemes managing over 1,650 homes and 150,000 sq. ft of commercial space. A fully qualified architect, he has over 10 years’ experience as both client and consultant on projects with British Land, Stanhope, BSkyB and the V&A.

Amy Frearson
Journalist

Amy is a London-based journalist and editor specialising in architecture and design. She is editor-at-large for Dezeen and a regular contributor to magazines including Elle Decoration and Grand Designs. She is also co-author of All Together Now: the co-living and co-working revolution, published by RIBA Books. Before moving into journalism, Amy worked in architectural practice for five years.

Linda Donato
Architect, AHMM

Linda is an Italian architect, based in London since 2011. She joined AHMM in 2012 after working for award-winning architectural practices in London and Amsterdam and was made an Associate in 2021. She is currently project architect for 242 Marylebone Road. Her professional experience ranges from the residential to the office and retail sector.

Francesca Brady
CEO, AirRated

Francesca is CEO and Co-Founder of AirRated, the global benchmark for indoor air quality. She is dedicated to promoting and educating audiences from the property industry about the importance, benefits and management of good indoor air quality. In 2021 she was honoured on the prestigious Forbes 30 under 30 list in Manufacturing and Industry.

Jacob Sandelson
Principal, General Projects

Prior to joining General Projects in 2017, Jacob worked for Westbourne Capital where he was involved in the acquisition of residential land and Galliard Homes where he originated and led the structuring of a JV partnership with Westminster City Council in delivering out-of-borough affordable housing.

21 Jun
|
17:30-20:30
242 Marylebone Road, NW1 6JQ
Architect Pitch with General Projects

Office S&M has been chosen by General Projects to work on the future fit-out of 242 Marylebone Road.

The architect was one of seven practices to pitch their ideas for the former Woolworths headquarters, undergoing major refurbishment by AHMM and General Projects.

In response to the brief’s emphasis on wellbeing and user experience, the architects proposed a range of ideas from an arboretum, a forest, an edible garden on the roof and a vodka dispenser. All seven agreed that the ‘office as we know it, is dead’.

Hugh McEwen said: ” We’re delighted to have won the Archiboo Pitch to redefine the next generation of workplace design, with a proposal in collaboration with Ekkist and SLAB that has occupants’ wellbeing at its heart. Partnering is key to how we work, and we’re looking forward to progressing the conversation with General Projects and AHMM.”

Ben Cross, development associate at General Projects, said: ‘We’re thrilled to discover a young, creative, and like-minded practice to collaborate with on 242 Marylebone Road, one of our most significant and exciting projects.

‘Our ambition is to create one of the healthiest, most sustainable, and most user-centric workplaces in London, if not the world. We believe that the key to doing so is through imaginative and bold design.

‘That ethos of originality was abundantly clear in Office S&M’s pitch and their approach to put user experience at the heart of their design absolutely resonates with ours. We are beyond excited to collaborate with such a talented practice and can’t wait to see their ideas come to life.’

The architects pitching were: CAN; Common Ground Architecture; Editional Studio; NOOMA Studio; Office S&M; Pup  and Studio Dera.

A special commendation was awarded to NOOMA Studio.

The panel was: Ben Cross, General Projects; Amy Frearson, journalist and editor;  Linda Donato, Architect, AHMM; Francesca Brady, CEO, AirRated and Jacob Sandelson, Principal, General Projects.

The pitch took place on June 21st in front of a live audience at 242 Marylebone Road, London.

To watch the other pitches please click the links below

CAN

Common Ground Architecture

Editional Studio

NOOMA Studio

Pup

Studio Dera.

To find out about future pitches please sign up to receive our newsletter!

BOOK NOW
speakers
Ben Cross
General Projects

Prior to joining General Projects in 2020, Ben worked at HUB Group in their London development team. At HUB he led a number of major regeneration schemes managing over 1,650 homes and 150,000 sq. ft of commercial space. A fully qualified architect, he has over 10 years’ experience as both client and consultant on projects with British Land, Stanhope, BSkyB and the V&A.

Amy Frearson
Journalist

Amy is a London-based journalist and editor specialising in architecture and design. She is editor-at-large for Dezeen and a regular contributor to magazines including Elle Decoration and Grand Designs. She is also co-author of All Together Now: the co-living and co-working revolution, published by RIBA Books. Before moving into journalism, Amy worked in architectural practice for five years.

Linda Donato
Architect, AHMM

Linda is an Italian architect, based in London since 2011. She joined AHMM in 2012 after working for award-winning architectural practices in London and Amsterdam and was made an Associate in 2021. She is currently project architect for 242 Marylebone Road. Her professional experience ranges from the residential to the office and retail sector.

Francesca Brady
CEO, AirRated

Francesca is CEO and Co-Founder of AirRated, the global benchmark for indoor air quality. She is dedicated to promoting and educating audiences from the property industry about the importance, benefits and management of good indoor air quality. In 2021 she was honoured on the prestigious Forbes 30 under 30 list in Manufacturing and Industry.

Jacob Sandelson
Principal, General Projects

Prior to joining General Projects in 2017, Jacob worked for Westbourne Capital where he was involved in the acquisition of residential land and Galliard Homes where he originated and led the structuring of a JV partnership with Westminster City Council in delivering out-of-borough affordable housing.